The Rubico Advisory Board helps organisations unlock more business value from their existing ServiceNow investment by providing independent, executive-level guidance and a clear, prioritised roadmap for continuous improvement.
The Rubico Advisory Board (RAB) helps organisations maximise the long-term business value of their ServiceNow investment. Rather than focusing solely on technical optimisation, it provides an independent, executive-level assessment of platform adoption, operational maturity, and strategic opportunities. Working closely with business and IT stakeholders, Rubico’s senior experts identify efficiency gaps, uncover untapped potential, and deliver a clear, prioritised roadmap that supports continuous platform evolution and measurable business outcomes.
Independent Executive Perspective
The Rubico Advisory Board is not a traditional audit or technical health check. It is a strategic advisory engagement where Certified Master Architects, Certified Technical Architects, and experienced consultants work directly with executive leadership to evaluate both the technical implementation and the broader business operating model from an independent, external perspective.
Identifying Opportunities for Growth
Together, we assess how the organisation is currently using ServiceNow, where operational inefficiencies exist, and which opportunities can deliver the greatest value. This includes improving the use of existing capabilities, evaluating new platform features or modules, and refining governance and operating processes to support future growth.
A Practical Roadmap for Continuous Improvement
The engagement concludes with a clear executive-level view of the platform’s current maturity, identified gaps, and strategic priorities. Rather than generic recommendations, the outcome is an organisation-specific, prioritised improvement roadmap that combines quick wins with longer-term initiatives, enabling ServiceNow to evolve as a strategic business platform instead of remaining only a ticketing system.
Are you getting the full value from your ServiceNow investment?
Together, we identify operational inefficiencies, uncover untapped opportunities, and evaluate how existing capabilities, new modules, and governance improvements can generate greater business value.
Customer Stories
Client 1
Hungary, pharmaceutical industry
The engagement reviewed how the client’s ServiceNow platform is being used across IT and the wider business, several years after go-live.
The organisation runs a broad platform, with usage having expanded organically from IT into HR, compliance and other business processes. The conversation surfaced a number of areas with untapped potential — from strengthening the platform’s data foundations to better supporting security and compliance needs and exploring where AI could add value.
Overall, the platform is seen as mature and stable, with clear room to unlock further business value from the existing investment.
Client 2
Hungary, media/broadcasting industry
The engagement focused on assessing the maturity of the client’s configuration management setup, a foundational element of enterprise service management. The organisation has already built strong building blocks across its technology landscape, but these have grown organically across different teams and tools, leading to fragmented ownership and visibility.
The key finding was that the challenges are less technical and more about governance, ownership and shared processes.
The recommended path forward centres on aligning stakeholders around a common model and roadmap, rather than a large one-off technical build, with audit and compliance readiness as an important driver.
Client 3
Europe, air traffic control industry
The engagement began with a custom ServiceNow build, where core ITSM capabilities were tailored to support industry-specific, safety-critical processes unique to air traffic operations. With that specialised foundation in place, the client identified a clear opportunity to extend the platform’s footprint into other business areas, while also looking to optimise the cost of its wider technology portfolio.
To move on both fronts at pace, the client brought in additional resources to work directly with business stakeholders — surfacing cost optimisation opportunities, shaping the next phase of the ServiceNow-based solution, and building the business case needed to secure investment for the expanded rollout.
The result is a platform moving beyond its original, niche remit, backed by a clear, business-aligned case for what comes next.
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